Backlinks as the name suggest is a link which backs up your website, that means it is a link on a web page that is directed to your website. Backlinks are incoming links to a webpage. Backlinks of a website is calculated by Search Engines when ranking any website, hence they are way more valuable than anything.
Backlinks are of two types:
- Positive Backlink
- Negative Backlink
Positive backlinks are backlinks which are from a reputative website or you can say from an authoritative website which has its Domain and Page Authority to some extent.
Negative Backlinks are those backlinks which are from a spammy website or from a website which is penalized from Google or search engines or from a unrelated content website.
You should try to get some positive backlinks for your website. They are very important and cannot be ignored.